By Irving Espinoza ’17
According to an article on Forbes’ website, “MySpace, though clearly the dominant player, got complacent and never innovated.” Tom Anderson, former owner of Myspace, sold the site to Rupert Murdoch’s News Corporation for $580 million back in 2005, according to an article on The Telegraph’s website. Myspace used to rule Facebook until it hit a plateau, like Vine has now, and then Myspace users switched over to Facebook.
Vine has brought us an enormous amount of entertainment since its launch on Jan. 24, 2013, as well as helping to shape popular Vine stars’ careers such as Andrew Bachelor, Nash Grier, Brittany Furlan etc. However, all good things must come to an end, and we must say our goodbyes to Vine.
Vine had a surprisingly successful and memorable run for the past three years since its launch. According to an article published by Casey Newton on The Verge’s website, Vine blew up the way it did on accident because its goal was to “help people capture casual moments in their lives and share them with friends.” The outcome, however, was nowhere near the developer’s goals, “And yet even before the app launched, users had taken the 6-second constraint as a creative challenge.”
Some at Pritzker are upset that Vine is coming to an end. Leonardo Brijido, a senior, stated, “For the most part, I will miss Vine because it was my favorite app for a while. I used to go on it after a bad day at school to cheer my mood up — it’s sad to see it to though.” Part of Vine’s success is how much a six second clip captivated a user’s attention to the point where the clip would be played and shared throughout social media various times. Many content creators on Vine only needed six seconds to create an entertaining skit. It’s concise and straight to the point, which made people really enjoy Vine such as Brijido did.
On the other hand, some Pritzker students were completely unaffected by the news of Vine’s death. Hernan Bueno, a Junior, stated, “Overall, I just don’t care. Vine was cool, but majority of the six second vines were boring and uncreative. Sometimes there would be a good one, but they’d all be cringe or dumb, so I don’t care if Vine dies.” Throughout the millions of Vines posted on social media, there were some which lacked creativity according to Bueno. Vines like these were very unappealing to Bueno, which he stated to see often.
According to an article on The Verge’s website, “Years of executive churn likely contributed to Vine’s failure to make money. For a while, brands were happy to pay Vine stars directly to make ads and share them to their millions of followers. But after Snapchat and Instagram grew into hundreds of millions of daily users, marketers’ interest in Vine dropped significantly.” In a nutshell, Vine failed to innovate like Myspace because they lacked the revenue to do so. Once Vine wasn’t making as much profit, they turned to some of the top Vine stars to advertise and monetize for them, which didn’t work out as well as Vine hoped it would. Inevitably, Vine wasn’t able to compete with their competition, which is why they struck out.
Overall, Vine’s inability to innovate was its downfall. Pritzker students have mixed emotions towards Vine’s death. Some students enjoyed Vine; some found it uninteresting, which echoes the responses of others.