Nike’s New Ad

Diana Ortiz ’21

Kneeling down during the national anthem; to protest for social justice and equality, racism against people of different color, and police brutality.  

San Francisco’s Football quarterback, Colin Kaepernick, was the first one to kneel down during the national anthem before starting a game on Aug 14, 2016. Colin Kaepernick thought about sitting down during the national anthem but he was influenced by a veteran that told him kneeling down would be better and more respectful thank sitting down. Colin Kaepernick then did what the veteran told him to and he took a stand to inequality.

Donald Trump seemed to also take a stand for what Colin Kaepernick did. Donald Trump tweeted, “I wonder if they had any idea that it would be this way? As far as the NFL is concerned, I just find it hard to watch, and always will, until they stand for the FLAG!” Trump was upset about this because he thought it was a disrespect towards America for not standing to honor it.

Nike then saw what Colin Kaepernick did to stand up for what he thinks is a problem in society and worked with him on making a new ad. Of course, Kaepernick was the main star of the Nike ad. The “Just do it” phrase from the Nike brand was used in the ad just like any other ad they have made. Although this time, it had brought a powerful message to people who watched this ad and were aware of what is happening around them.

Nike had its ups and downs as some of the outcomes from this ad. Because of the message that it brought and how part of it supported African American people, white people started throwing their Nike away. This was kind of like a loss for Nike because they were slowly losing some of their customers. On the other hand, others that supported the message that Kaepernick and Nike worked came up with, “Believe in something. Even if it means sacrificing everything”, had a good outcome.

The rate of their sellings went up and more people started buying more and more things. Nike got to sell about 703 items from their brand in the 10 days when the ad came out. In addition, about 60% of their sellings, in total went up. This was a really positive outcome from the message Nike and Kaepernick presented.

The sellings show some kind of support that people give. They support the fact that not everything in this world is equal for everything and everybody. Every single person in this world is as special as anybody else. Nobody is more or less than anybody. Everybody is equal!